Marketing Policies of Licensees

Summary

This is a short policy statement issued by the Cayman Islands Monetary Authority (CIMA) under a directive of the Governor in Council pursuant to section 29 of the Monetary Authority Law (2000 Revision). It sets out CIMA's expectations regarding how all its licensees market their services, with the stated aim of protecting the Cayman Islands' international reputation as a jurisdiction that complies with international regulatory standards.

The policy applies broadly to licensees across CIMA's regulated sectors (the source page groups it under banking, insurance and funds). It does not create detailed procedural rules but expresses two core expectations.

• Licensees should avoid marketing themselves primarily or exclusively on the basis of confidentiality or secrecy.
• Licensees should market their services responsibly, given the sensitivity of the jurisdiction's reputation to how service providers present themselves.

The document is brief (one page) and does not include commencement provisions, transitional periods, or filing/reporting deadlines. It functions as a standing statement of regulatory expectation rather than a detailed rulebook.

Key obligations

• Licensees must refrain from using aggressive marketing based exclusively or primarily on confidentiality or secrecy to attract business.
• Licensees must demonstrate a high level of responsibility in marketing all of their services.

Applies to

licensees