Direct Marketing

Summary

This is a landing page from the Guernsey Office of the Data Protection Authority (ODPA) introducing its guidance on direct marketing. It explains that direct marketing activities involve the use of personal data and must be carried out in compliance with data protection and privacy laws, and it directs readers to a fuller companion guide for detailed advice.

• Scope: Applies to any organisation or business carrying out direct marketing, via any channel, that involves the use of customers' personal data.
• Legal basis: Direct marketing must comply with the Data Protection (Bailiwick of Guernsey) Law, 2017, the European Communities (Implementation of Privacy Directive) (Guernsey) Ordinance, 2004, and other privacy related legislation.
• Further reading: Readers are directed to the separate document 'Direct Marketing - A Guide for Organisations' for detailed, practical guidance and examples.

This page itself contains no standalone rules or deadlines; it functions as a signpost to the more detailed guide, which should be consulted for practical compliance steps.

Key obligations

• Ensure direct marketing activities comply with the Data Protection (Bailiwick of Guernsey) Law, 2017 and the European Communities (Implementation of Privacy Directive) (Guernsey) Ordinance, 2004, and other applicable privacy legislation.

Applies to

organisations, businesses conducting direct marketing